“Location, location, location,” is increasingly becoming the mantra around new media services, and 2008 seems poised to be a year of growth for hyperlocal content delivery and other location-based services.
Recent developments such as Google News Local, EveryBlock and newspaper ‘microzoning’ are providing new media alternatives for communities and local businesses to create and distribute local content. Local content here means ‘hyperlocal’ content, where the target audience is the local neighbourhood, local sports competititon or local whatever – as is defined by users. Yet another example of the rapid development of the Social Web.
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