Times Online have reported that according to research conducted by Entertainment Media Research (EMR) people still prefer watching scheduled TV over Internet TV. They like to talk about their favorite programs the day after broadcast. The article notes viewers may well shift towards video online with the development of home entertainment systems where content is transferred from PC to TV – and view it on the big screen.
In a related article by Telco 2.0 reported that ISP streaming costs in the UK may have tripled in January 2008, pointing the finger squarly on the BBC’s iPlayer 7-day catch-up service. Their conclusion – the ISP ‘all-you-can-eat’ model is under threat. The Telco 2.0 article seems to portray a different view from the research reported by EMR i.e. that usage of internet tv is on the up. Telco 2.0 did note that the BBC’s iPlayer is funded by the BBC’s annual license fee, so the businesss model does not need advertising revenue.
In any case, the iPlayer 7-day catch-up model seems like a useful idea to me, and could be seen as a complementary service to broadcast TV (not a substitute) and offer enhanced convenience to BBC viewers.
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