Less is more. Simplicity is the key

Great posting by Stan Schroeder in Mashable a couple of days ago – Why less is more and how to unlock the Web.Stan uses Twitter, FriendFeed, Google and WordPress as examples.

I’ll cover the last bit first. I agree with Stan: unlock the power of the Web and be influential in as many important networks as possible. I am new to Twitter (@conem) but so far, I’m really impressed with the scope and reach. To me, Twitter is more than a ‘one-to-many short message broadcast’. It’s a conversation. It’s about knowledge creation and knowledge sharing. It’s about sharing your life with others…which is a very powerful basic social need. It crosses organisational, geographic and cultural boundaries. Twitter’s track-record in emergencies is outstanding (Katrina, Sichuan).

The power of the Web lies also in it’s open, distributed and global connectivity, over multiple platforms and terminals. Opening up applications to the full distributive power of the Web is a no brainer.

Now for the ‘less is more’ bit. Enough has been said…by many, many people…about Google’s home page. There is a magic in simplicity.

Twitter is also really easy to use. I determine the level of my engagement with others. I am connecting with people that I may not have (or not very likely to have) otherwise. I can put up with the technical issues because the benefits outweigh the irritations. Remember, people used to put-up with brick-sized mobile phones, poor coverage and low battery-life.

And Twitter links to FriendFeed. I’ve just started with FriendFeed, but his looks to be very promising too. Easy to set up. FriendFeed may be the social networking/lifestream aggregator I’ve been waiting for…the inter-connections are amazing.

For application developers, Stan’s message is clear: create a service that meets a basic need in the simplest way possible, and open it up.

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