Ross Dawson has launched the Future of Media Lifecycle framework developed for the Future of Media Summit 2008. Again, I do like the imagery created by Future Exploration Network.
I like the ‘personal cloud’ imagery to capture the way people store, create and consume content. Including ‘conversation’ in the Sea of Content helps to capture the participatory nature of social media, although ‘life streaming’ would fit just as well.
Viewing media as a personal cloud captures the way people consume and create media at work, socialising, in transit (mobile) and in the home. I agree that personalised location-specific and outdoor media may well be more interesting – i.e. of value – to people than mass-market marketing.
Reading Ross Dawson’s blog posting got me thinking (as you do). I would say there are more clouds in the media lifecycle:
- Social clouds – clouds where networked people store and share their sea of content
- Community clouds – a community sea of content, created and maintained by groups of people with shared interests, including communities that endure over time, transcending individual influences.
In other words, fundamental social elements and actors map to the Cloud. And likewise, participation is in the home and mobile. Social and community clouds – as well as personal clouds – are wherever, whatever, and however you like.
