The Weekend Australian has an article on differing views about global warming. Global warming sceptics have taken to the blogosphere it seems. The title of this posting is a play on the heading used by The Weekend Australian to signal the opposing views about measures of global warming.
Well, for me the article raised more questions than it answered. I felt frustrated by the focus on temperature measurement. I’d like to have seen views on melting ice caps and drought and the inter-relationship between the various indicators captured in the article as well. Maybe there is no inter-relationship between those phenomenon. I would have found discussion around that very interesting. I was frustrated there were no links to the bloggers sites (neither in print nor online) or to the research centres whose views were outlined. The article was not open to interaction, not inviting of reader participation. The only action I could take was to bookmark the article – and to write this blog posting.
Openness and participation are key differences between social media and mainstream media. Global warming is a very topical subject, strongly lending itself to social media. This was an opportunity for mainstream media and social media symbiosis. The opportunity was not taken.
