Clay Shirky’s latest presentation is inspirational.
How cellphones, Twitter, Facebook can make history
What is changing is that the people formally known as the audience (in broadcasting terms) or the user (in telecommunications terms) can connect to one-another to talk and ‘do media’. It’s these networks of inter-personal connections that is the driver of change.
The ‘Telecommunications Age’ was one of one-to-one communication. The ‘Broadcasting Age’ was one of ‘one-to-many’ content distribution. The ‘Networks of Inter-Personal Connections Age is ‘many-to-many’.
Those institutions that were in control are no longer. They can convene groups of networked people but cannot control them. Adapting to that change involves a mature realisation of that social phenomenon.
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