Having gone through some 22 forecasts about mobiles and social web from 2010 to 2020, I’ve collapsed them all into five transformative trends:
1. Mobiles will be used for more things, dominating other networks
Mobile devices (phones, tablets, laptops, netbooks) are not only set to come much more important for communication and broadband connectivity, there will be more content generated and distributed, more digital marketing, financial transactions, health care services and environmental monitoring over mobiles. The cost of powerful smartphones will fall…and handheld form factors become old hat. Advertising revenues may exceed TV and the Internet by reach and by revenue.
2. Mobiles will change our reality, through augmented/mixed reality and location/person/object aware applications
New applications will be used for search, discovery, entertainment, gaming, healthcare and retail. In time, nearly every user interaction with mobiles might be location-aware. Advanced augmented reality and location-aware applications will become mainstream and core revenue earners.
3. The Social Web matures
The era of experimentation with social networks will end with users, businesses, governments and civil society embedding social networking and social media into everyday lives and business activity. User sophistication develops as filtering tools and techniques are applied and the relevancy and utility of connections improve. Collective intelligence helps to filter and respond to what is worthwhile to users. More control over what is created and done online is placed with individuals and their trusted intermediaries. Porting data will become easier.
4. The Social Web transforms
Social networks online change the nature of work and generate new economic value and social benefits. Companies will function on social networks. Online reputation drives work and personal relationships. Most people expect social network connectivity and interaction to be real-time and available anywhere.
5. Applications re-shape the value-chain
The applications market continues to grow internationally, with more stores and more uses, within an open and innovative environment for applications development. Underlying networks and platforms provide utility access and connectivity.