This article from the Online Journalism Blog (referred to me by a colleague) reminded me of other drivers of change that directly challenge existing media business models.
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Internet users expect that much of the content available online is free – so why pay?
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Production and distribution costs online are minuscule compared to say newspapers and traditional broadcasting.
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The traditional vertically-integrated and independent model is not an option with the Web. I did make reference to this in the drivers of change posting earlier this month. The internet is a ‘network of networks’ where interdependency is unavoidable…and where there is no overarching centralised management system or ownership structure.
